itunes

As houses do recover from being too big, what can architecture learn from the music industry? Record companies were dessimated by itunes, napster, and internet radio. Artists have learned to release select songs or albums only electronically to ensure a revenue stream. Architects need to pick up on that idea of less being more valuable. Instead of a huge development of the same house repeated hundreds of times, developers, builders, architects all must make each house or "release" valuable to the economy, environment, and the owner. Itunes for architecture make sense as long as the same plan isn't built repeatedly. The concept we should take away as architects is that each house be unique and honed, instead of bland and rough.