Repitition

The reason I chose architecture as a profession is because it is not inherently repetitive. I still see hundreds of houses and other buildings exactly the same. Customization is the right thing to do to create a house that is just for you. Letting a builder let you choose "options" or "customizations" is not custom. Help the built environment by challenging builders to use more than one or two plans per development. Choose bold colors, appropriately sized and detailed dormers, shutters, roof lines, etc. Let's not be so repetitive, it will enrich all of our lives.